Marketing is making an emotional connection
Humans buy what they are emotionally connected to
Humans Buy from Who they Know, Like & Trust!
We all buy from the people and brands that we trust. We do this every day of our lives. When you go to the Grocery Store or to your local Convenience Store. We all purchase the products that we have come to know well and trust.
Trust is obtained only when the Buyer feels that they have a strong enough connection with the brand and feel comfortable that the decision that they made to buy is the correct one.
It begins with the Buyer getting to know your brand and then deciding whether they like the brand enough to try. Just because someone tries your product does not mean that they trust in it. Trust comes much later after they have learned that the feeling of comfort that they have for your product routinely is the right choice for them.
Begin by making people aware of what you have to offer and develop your brand based on the process of Know, Like and Trust.
Then talk with the Fearless Marketer about helping make the ideas you have your reality.
More of our projects
Grand Rapids, Michigan
In 2019 we received a call from a Client that wanted to promote a new product from LifeVantage. He said that this product would produce miracles for Pet health. After the assessment we went to work to create a marketing plan that would launch this product through Social Media
Traffic Flow: 1955 Visitors
Engagement: 574 Click Through
Revenue: $5,419.00 in first 30 days
Recommended to any company wanting to increase sales
"His performance, as expected was second to none"
I recommend Randy and his company. As the Director of Marketing at Konica Minolta Americas, Inc. We needed qualified and traceable sales leads for our Salespeople to close. We did traditional print advertising, trade shows and direct mail etc., but never utilized the services of an outside marketing company. We interviewed 20 Marketing firms. Randy won our business as our source for marketing sales leads from 2005 – 2010.
His performance, as expected was second to none. I highly recommend Randy Crane – The Fearless Marketer to any company wanting to increase sales by locating qualified, traceable and closable sales leads.
John McCassland (Retired)
Konica Minolta Americas Inc.
Ramsey, New Jersey
Big West Carpet
Carpet Cleaning Company
St. George, Utah
In early 2019 we were contacted by a company that was representing Big West Carpet Cleaning. They needed assistance in marketing this service to Residents in the St. George, Utah area. We prepared an online brochure and ad campaign that they could promote through Facebook
Traffic Flow: 322 Visitors
Engagement: 52 Click Through
Revenue: $2,716.00 in first 60 days
our clients say it best
In 2020 we were contacted by the Owner of Kennected who said that he would like to start a marketing campaign to generate more new Clients for his online software. Because of the nature of the business we assembled a campaign through LinledIn. The campaign was a Huge Success.
Traffic Flow: 8463 Visitors
Engagement: 1225 Click Through
Revenue: $18,268.00 in first 60 days
Time and time again he proves his knowledge and experience
"My go to guy in the direct response marketing industry"
Randy is the Best solution when it comes to marketing. Time and time again he proves his knowledge and experience to help others with their marketing issues. He is dedicated to creating great relationships and he continues to be my go to guy in the direct response marketing industry.
Thanks for everything. You really are Fearless
Pedi "n" Nails
Retail Nail Salon
Pedi “n” Nails is a retail nail salon in Mississauga that reached out to us for assistance in marketing their new location to the residents within a 5 mile radius of the store. We immediatley began an assessment to locate the ideal target market through Facebook and we launched the campaign
Traffic Flow: 456 Visitors
Engagement: 82 Click Through
Revenue: $1,820.00 in first 30 days
Courage is the act of overcoming Fear. Courageous is the daily practice of Courage. I Am The Fearless Marketer. No one ever got ahead from settling in mediocrity. It is when you stretch your imagination and choose the unknown that true success is attained
The Fearless Marketer
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